Wehype x DreamHack – Up-N-Coming

We are glad to present the chosen streamers who will be streaming from our brand new streaming area Up-N-Coming at DreamHack Summer 2017. Each time slot will be allocated be 3 awesome streamers. Come say hi! Saturday 17/6 20:00 – 00:00 Kaptenmarre Yeannie 7licius 00:00 – 04:00 easterseu snowactontwitch PINGDesigns Sunday 18/6 10:00 – 14:00 […]


How Do You Reach Millennials?

The millennials are proven to be a challenging market. They are digital natives, the first generation to grow up attached to smart phones, tablets and laptops. They also grew up being nurtured by their parents, encouraged to question authority and advocates of work-life. Millennials use social media to find news, information and trends. They demand […]

Gamers, smarter than the average

  According to science, gamers are smarter than non-gamers. Regular gameplay makes us more creative, better at taking decisions and more goal-oriented. Gaming relieves stress A study from East Carolina University shows that video games are one of the best ways to relieve stress! Gaming is good for our brains. Department of Defense says that […]

Interacting with your audience on Twitch

  Disclaimer: Just my two cents on how interacting with my audience has worked out with me. Still a small streamer as mentioned in the post. One important way in growing your audience that I don’t see talked about here often is getting your audience involved. Every streamer has a different level of interaction with their […]

Why is marketing strategy important?

A marketing strategy can help a company to get more sales and higher competitiveness. The aim is to reach their target market. First of all a company should decide what they want to achieve and what goals they have. It is important to find both abstract and concrete milestones to keep the motivation and inspiration […]

Are you a pro gamephotographer?

Here’s What Pro Photographers Love About the New iPhone 7 There’s a lot that’s new in the iPhone 7 and 7 Plus that Apple unveiled today – from increased battery life to a new Jet Black color version – but the Cupertino-based company paid particular attention to the phones’ camera systems, re-engineering them from scratch. […]

Gamers More Likely To Be Social, Educated Than Non-Gamers

If you had to visualize someone who self-describes as a “gamer,” what would you see? A 13 year old boy who doesn’t have many friends? A college student who prefers playing games on his futon to going to class? An overweight guy in his 40s living in his parents’ basement?  Let’s face it: the stereotypes […]

Banksy uses Steve Jobs artwork to highlight refugee crisis

Banksy has revealed a new artwork, sprayed on a wall in the Calais refugee camp called “the Jungle”, intended to address negative attitudes towards the thousands of people living there. The work depicts the late Steve Jobs, the founder of Apple, with a black bin bag thrown over one shoulder and an original Apple computer in his hand. […]

Coming soon: sponsored locations

Pokemon Go. Genius app with an hidden agenda?   The biggest opportunity for brands on Pokemon Go may not exist yet. Pokemon Go developer Niantic Labs is planning allow businesses to sponsor locations for certain in-game activities. Along with in-app purchases by players in Pokemon Go, “there is a second component to our business model at Niantic, […]


Build your customer relationship through influencers

Customer Relationship Management Nowadays,  working with customer relationships and methods to process existing, or potential customers, is an ever-growing strategy among companies. Prices and quality of products and services are becoming more equal between companies , therefor the importance of customer relationships is increasing. ‘ It’s cheaper to keep existing customers than to acquire new […]

Why Influencer Marketing Works

5 reasons to why influencer marketing works

Influencers have higher para-social interaction (PSL) Para-social interaction means that the follower develop an illusion and a feeling of friendship towards the influencer which makes a recommendation from an influencer equal to a recommendation from a friend. Publicity efficiency & word-of-mouth (WOM) Recommendations are by far the most effective marketing method. Studies show that consumers […]