Dying Light

Dying Light Winter Sale

Dying Light

In time for the Steam winter sale, Techland was looking to boost awareness and drive sales for Dying Light. They used our and audience & geo-targeting technology to launch an influencer campaign targeted towards the EMEA markets. Wehype’s audience matching made sure they reached an audience interested in shooter & horror games.

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4000 codes redeem & uprise in sales

Throughout the campaign period, Techland saw a significant increase in sales directly derived from the campaign. A redeem code was used to give the consumers an extra cosmetic in-game item and to track sales.

  • 2,1M ad viewer minutes
  • 4000+ Acquired customers

“We are happy with the campaign! We achieved higher sales results than we expected.”
Pawel Wilk – Online Marketing Manager