MUSE – Simulation Theory

MUSE - Simulation Theory

MUSE - Simulation Theory

Warner Music is one of the ”big three” recording companies & owns and operates labels such as Atlantic Record & Warner Bros Records.

In time for the launch of MUSE new album ’Simulation Theory’, Warner Music used our technology to identify MUSE fan influencers that could help them promote the music to a highly relevant audience. Each influencers used a snippet from the album as their iconic subscriber & donation sound to boost awareness for the album.

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480 000+ impressions for the album

72 hours was all it took to get 5 of the most popular German influencers onboard the campaign. The activation generated over 480k+ album impressions for the album across the DACH territory.