Total War: Three Kingdoms

Total War: Three Kingdoms

Total War: Three Kingdoms

In time for the new DLC for Total War: Three Kingdoms, SEGA was looking to boost awareness and drive playtime for the game. They used Wehype to launch a gaming influencer campaign targeted Germany, UK, France, and the Nordics. Wehype’s audience matching made sure they reached the right audience interested in similar strategy Games.

Share of Voice

Engagement rate

Channel Streaming:

Viewer Minutes:

Looking for a more in-depth analysis and report?

113 % over delivery in viewer minutes

The solution:
Wehype contracted 19 Twitch influencers that started a Let’s play camping on the release day. The gameplay was focused on the new content and to create engagements around the DLC

Result:
The influencers and their communities really enjoyed the gameplay, and the campaign, which resulted in an over delivery of 113% in Viewer Minutes. This due to Influencers playing for much longer than contracted for.

After two weeks where participated influencers still playing the game which generated an extra 300k Viewer minutes.

“I have had the opportunity to work with Wehype on several campaigns for Total War: THREE KINGDOMS over the last year, and they have a highly innovative approach to campaign tracking and influencer selection. Their ability to match the title with the right influencers and reaching their communities at global level over the course of these campaigns have been exemplary. The highlights of working with Wehype was the ability to track campaigns live (in real-time) through their platform as well as the excellent communication from their campaign managers. I highly recommend working with Wehype, their passion to gaming, and drive to break new ground. They are a breath of fresh air.”

James Given – Influencer Marketing Manager