Gamers, smarter than the average


According to science, gamers are smarter than non-gamers. Regular gameplay makes us more creative, better at taking decisions and more goal-oriented.

  1. Gaming relieves stress
    A study from East Carolina University shows that video games are one of the best ways to relieve stress!

  2. Gaming is good for our brains.
    Department of Defense says that gamers are more intelligent than the avarage. This is especially because of the improvement of short-term memory, gaming also sharpens the mind and help us to focus longer.

  3. Game lovers are much more creative.
    A study which showing that children are more creative when it comes to writing and painting may not come as a surprise. While playing games, we need to be creative at all times, we have to build cities, complete requests and solve problems, just to give a few examples.
  4. Gamers have more positive attributes
    A report based on an United States survey, later revealed by Twitch shows that gamers are more educated and sociable than non-gamers.

Gamers More Likely To Be Social, Educated Than Non-Gamers

If you had to visualize someone who self-describes as a “gamer,” what would you see? A 13 year old boy who doesn’t have many friends? A college student who prefers playing games on his futon to going to class? An overweight guy in his 40s living in his parents’ basement?  Let’s face it: the stereotypes for gamers aren’t glamorous. However, a new report based on a survey by LifeCourse Associates for the gaming site Twitch has found that gamers have more positive attributes than their non-gamer counterparts.

Gamers are more likely to consider family a top priority than non-gamers (82% vs 68%) as well as placing a high importance on friends (57% vs 35%). Gamers and their parents are also more likely to have been college educated (43% and 52%, respectively) than non-gamers and their parents (36% and 37%, respectively).

When it comes to their occupation, 67% of gamers feel positive about their aspirations, while only 42% of non-gamers feel the same way. Gamers are also more likely to be employed full time than those who don’t partake in games (42% vs 39%). Sixty-one percent of gamers would describe themselves as natural leaders, compared to 35% of non-gamers.

Socially-speaking, gamers are much more likely to value personally making a positive impact on society (76% vs 55%) while preferring to shop at corporations backing social causes (58% vs 36%). Ethical business practices matter to 78% of gamers, compared to 65% of non-gamers.

Read more about this interesting report from the source.

Coming soon: sponsored locations

Pokemon Go. Genius app with an hidden agenda?


The biggest opportunity for brands on Pokemon Go may not exist yet.

Pokemon Go developer Niantic Labs is planning allow businesses to sponsor locations for certain in-game activities. Along with in-app purchases by players in Pokemon Go, “there is a second component to our business model at Niantic, which is this concept of sponsored locations,” Niantic’s CEO John Hanke told the Financial Times.

According to Adweek, sponsored locations are coming to Pokémon Go via Google AdWords. The ads reportedly will only charge businesses when someone playing the game actually visits the physical location.

Some likely businesses for sponsored location ads include supermarkets, big box retailers and stores preparing for back-to-school shopping, with the idea that the game’s cachet will still be strong in the coming months.

Impressive.. A game working as a remote control for our decisions.