Coming soon: sponsored locations

Pokemon Go. Genius app with an hidden agenda?


The biggest opportunity for brands on Pokemon Go may not exist yet.

Pokemon Go developer Niantic Labs is planning allow businesses to sponsor locations for certain in-game activities. Along with in-app purchases by players in Pokemon Go, “there is a second component to our business model at Niantic, which is this concept of sponsored locations,” Niantic’s CEO John Hanke told the Financial Times.

According to Adweek, sponsored locations are coming to Pokémon Go via Google AdWords. The ads reportedly will only charge businesses when someone playing the game actually visits the physical location.

Some likely businesses for sponsored location ads include supermarkets, big box retailers and stores preparing for back-to-school shopping, with the idea that the game’s cachet will still be strong in the coming months.

Impressive.. A game working as a remote control for our decisions.

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