Twitch is the leading live streaming platform for gaming. Every month nearly 200 million unique visitors use Twitch as their platform of choice to watch live gaming content created by over 2.2 million Twitch influencers.
Because the content is being produced and distributed in real-time, it allows influencers to interact and connect with their audience in a very meaningful and personal way. This creates a significantly more direct customer journey. Meaning less marketing touch points are needed, leading to better conversion rates and ultimately a higher ROI.